Dror Tamir of Hargol FoodTech explains why eating grasshoppers is better for you, better for the planet, and how he gets you to get by the "yuck" factor.

After a long absence, we’ve returned with a very fun episode and right in line with the M4Edge theme. The startup we focus on today is really micro, in the weeds, you might say, with some very macro aims, and it’s about as edgy as can be.

You probably know that we’ve done several episodes on ESG or impact investing, and we’ve also done quite a few food-tech and ag-tech episodes. This episode is part of that series, but with some cool twists .We interview Dror Tamir, the CEO of Hargol Food Tech. Dror wants us all to be eating grasshoppers. Yes, I know, it sounds gross. Dror knows that too. But not everyone feels that way! It turns out that in many parts of the world, they are a delicacy. But Dror  doesn’t expect those of us who grew up with Western diets to crunch on wings and legs, instead Hargol grinds up the grasshoppers into a powder, which you can blend with other foods, or even put in gummies.

What’s the big deal about grasshoppers? They are tiny little nutrition machines, so part of Dror’s vision is protein for the world. There’s a climate angle too, since reducing beef and poultry consumption will reduce emissions; there’s a water angle, since growing this form of protein uses FAR less water than other animal production; there’s an animal cruelty angle, since Hargol takes pains to kill the grasshoppers in a humane way. The stats on how healthy grasshoppers are for people and for the planet are frankly mindblowing. Beyond that, Hargol has internal ESG goals unrelated to their product, for example around hiring people with disabilities. Dror sees his mission as being an element of the Jewish tradition of Tikkun Olam - repairing the world.

Oh yeah, this is the Jewiest episode we’ve done, too. Marco compares Jewish grandmothers to Italian grandmothers, I talk about kosher laws, Dror explains a Hebrew pun and Marco even vocalizes an excellent chet. But all you goyim and our faithful M4Edge devotees shouldn’t worry; it’s an ecumenical episode - there’s plenty in here about Hargol’s approach to their market, their production process, their place within the booming food-tech scene and more. We know you’ll enjoy the episode.

And since you’ll enjoy it, please share it with others, rate us on Apple Podcasts, post it on social media - you know what to do - spread the word.  And as always, thanks for being curious!