Elma Beganovich of Amra and Elma on How Startups Identify and Reach Target Customers. Strategy Miniseries Part 1

Today we kick off a new, special miniseries on strategy. We’ll unpack the different aspects of business strategy that a startup needs to develop, discuss how strategy evolves through time as a start-up goes to market and starts to grow, and talk about how strategy for a startup differs from strategy for a large corporation.

We wanted to go well beyond our own strategy experience and expertise, and bring you a wide range of different viewpoints and fields of expertise. So we have assembled an incredibly diverse set of guests for this series.They include Sue Siegel, former Chief Innovation Officer at GE as well as the CEO of GE Ventures; Ron Carucci, a top strategy consultant, Harvard Business Review contributor, and TED speaker; and Guy Levy-Yurista, Chief Strategy Officer for tech startup Sisense. And, today's guest, who is just waaay too cool for us, Elma Beganovich.

A crucial aspect of a start-up strategy lies in identifying your target customer base, understanding it and knowing how to reach it. So we were delighted when Elma accepted our invitation. Elma is the Co-founder and COO of Amra & Elma, a digital marketing agency she co-founded with her sister. Elma and Amra are two influencers with an impressive stack of academic credentials (a JD and LLM, in Elma’s case), and have worked with several top large companies as well as start-ups. We discuss influencer marketing, how to successfully develop brand recognition and how to build an effective PR strategy. We also delve into the challenges and changes brought about by the pandemic, and how companies can best adapt.

The broad range of perspectives we bring you in these four conversations will show you what YOU need to develop a successful strategy – and to identify the companies most likely to succeed in this new environment. We’ve learned a lot in these four episodes, and hope you’ll enjoy them too! 

Thanks for being curious!